Paper Edition:
WEEKLY EDITION · W42 / 2026
Latest reading: 17 October 2026

Straighteners · Position 67 of 100

CHI Tourmaline Ceramic Series Flat Iron

Listed as: CHI Tourmaline Ceramic Series Flat Iron, Hair Straightener for Silky Smooth Hair, Ideal for Straightening Or Curling Hair

Stable
$80.00
#67 in Straighteners · 4.5 ★ (1,645)

Number 67 in Straighteners. It peaked at 32 earlier in our record, so it's sitting below its own high water mark, but it hasn't dropped off the list in 10 weeks. Over the past 2 years pricing on this listing has run from $44.09 up to $98.75. At $80.00 this week it is sitting in the upper half of its range. Against the wider Straighteners cohort, held firmer than category peers over the quarter while peers adjusted pricing around it. It carries a 4.5-star rating from 1,645 ratings.

Is now a good time to buy the CHI Tourmaline Ceramic Series Flat Iron?

Active Promotional MarkdownExpected: RISING SOON

This is about as low as it usually goes. Currently observed at $80.00, 18% below its standard $97.85 shelf baseline. Dips like this one tend to hold for roughly 3 weeks over the past 2 years, and we're already inside one. When it closes, the pattern points to the price drifting back up toward $97.85 rather than sliding any further. So if you've done your reading and CHI Tourmaline Ceramic Series Flat Iron already looks like the right call, waiting is more likely to cost you than save you. We can't promise it won't dip again and more, nobody can. What we can say is that this is the stretch where buyers have historically timed it well.

Shelf Baseline
$97.85
Standard MSRP ceiling
Avg Markdown Depth
-23.4%
$47.24 expected target
Typical Rhythm
~5 wks
16 sale events observed
Current Cycle Age
0 wks
Current cycle
Promotional Calendar RadarGated on ≥ 2 years of observed event cycles
December Holidaysoccasional December participant

Year-end holiday habit: occasional December participant in December, marking down in 1 of 2 past years by an average of 15%.

Prime Dayoccasional Prime Day participant

Prime Day habit: occasional Prime Day participant. Across 2 past July events, it marked down 1 times, averaging 20% below baseline.

Black Fridayregularly marked down in late November

regularly marked down in late November on Black Friday. It saw markdowns in 2 of 2 past years, averaging 23.9% below its standard baseline.

Category position against observed price

Position in Straighteners — left axis, inverted (up = higher bestseller rank)Observed price — right axis
#30#40#50#60#70$60$70$80$90$1004 Jul8 Aug12 Sept17 Oct$68.00Position #67$80.004 JulNot in top 100Price $68.0011 JulNot in top 100Price $68.0018 JulNot in top 100Price $63.3325 JulNot in top 100Price $62.991 AugNot in top 100Price $64.128 AugNot in top 100Price $64.1215 AugPosition #32 in StraightenersPrice $85.1722 AugPosition #37 in StraightenersPrice $98.7529 AugPosition #43 in StraightenersPrice $97.855 SeptPosition #50 in StraightenersNo price observed12 SeptPosition #56 in StraightenersPrice $89.9919 SeptPosition #57 in StraightenersPrice $89.9926 SeptPosition #65 in StraightenersPrice $89.993 OctPosition #54 in StraightenersPrice $62.9910 OctPosition #54 in StraightenersPrice $80.0017 OctPosition #67 in StraightenersPrice $80.00

Review accumulation and rating

Review count cumulative, weekly reads
1,645
+0 in the week to 17 October 2026
Product rating weekly composite
4.5★
from 1,645 ratings

Against the Straighteners field

This product
$80.00
Category median $30.99
Category position
#67
of 100 listed in Straighteners
Rating
4.5★
Category median 4.4 ★
1-week position movement
-13
Best recorded #32
Category Contenders & Field Comparison

If you are looking at the CHI Tourmaline Ceramic Series Flat Iron, you are almost certainly weighing it against the Wavytalk Steam Hair Straightener Steam Sesh for. They are running neck-and-neck in price this week, so your decision comes down to features and styling rather than budget.

There is a notable opportunity sitting nearby: the CHI G2 Flat Iron usually anchors at a higher shelf price, but it has moved down into this range this week. Take a look at the figures below before settling on your pick. You can explore the exact numbers for yourself in the breakdown below, where we have matched each product against its rank and sentiment.

Rank in StraightenersContenderComparison RoleObserved PriceSentiment
#67CHI Tourmaline Ceramic Series Flat IronCHIThis Product$80.004.5 ★(1,645)
#4Wavytalk Steam Hair Straightener Steam Sesh for Less HeatwavytalkPrice Peer$79.004.3 ★(2,358)
#29CHI G2 Flat IronCHIHigher Tier$103.034.6 ★(10,636)
#86Lizze Extreme Professional Hair Straightener | Original Nano TitaniumLizzeTop Rated$94.054.7 ★(5,032)
← The full Straighteners record for W42 / 2026
Method and provenance

Recorded via weekly Sunday readings (parent ASIN, series began 6 October 2024); for collection rules, signal thresholds and offer constraints, see our Methodology.

Data source Market data retrieved via the Keepa API (dated observation: 17 October 2026, not live Amazon prices); for collection rules and continuous granular history, see our Methodology and keepa.com.
Colophon Independent weekly market record published by Eser Sekercioglu. About · Methodology · Contact (info@volatilo.com)