Paper Edition:
WEEKLY EDITION · W42 / 2026
Latest reading: 17 October 2026

Straighteners · Position 61 of 100

Dyson Airstrait™ Straightener

Listed as: Dyson Airstrait™ Straightener, Wet to Dry Hair Straightener, No Heat Damage, No hot Plates, All Hair Types

Fallen
$499.00
#61 in Straighteners · 4.2 ★ (436)

Dyson Airstrait™ Straightener is holding a place in Straighteners — number 61 this week. It has been as high as 11 in the time we've been watching, and it's now 10 consecutive weeks on the list. Across the past 2 years, Dyson Airstrait™ Straightener has traded between $399.00 and $549.00. This week's $499.00 lands in the upper half of its range, against its standard $499.00 baseline. Against the wider Straighteners field, it has held firm alongside the category over the past quarter. Reviews come in at about 5 a week, and the 4.2-star average hasn't budged in eight weeks.

Is now a good time to buy the Dyson Airstrait™ Straightener?

Markdown Window ApproachingExpected: DROPPING SOON

Currently observed at $499.00, its standard shelf price. It's been sitting at baseline for 15 weeks now, and these stretches usually run about 9 weeks before a dip breaks them. Across the past year and a half, price at this listing steps down roughly 23.6% when it moves, and the window stays open about 2 weeks — which puts the next one around 1–2 weeks out, near $399.99. So unless you need Dyson Airstrait™ Straightener in hand this month, patience is the cheaper play. Nothing's promised, but the rhythm has been steady enough that we'd rather tell you to wait than watch you pay full price a fortnight early.

Shelf Baseline
$499.00
Standard MSRP ceiling
Avg Markdown Depth
-23.6%
$399.99 expected target
Typical Rhythm
~9 wks
2 sale events observed
Current Cycle Age
15 wks
Next window in 1–2 wks
Promotional Calendar RadarGated on ≥ 2 years of observed event cycles
Prime Dayunmoved baseline during July

During past Prime Day events, Dyson Airstrait™ Straightener has been unmoved baseline during July, marking down in 0 of 2 years to around —.

Category position against observed price

Position in Straighteners — left axis, inverted (up = higher bestseller rank)Observed price — right axis
#25#50#75#100$350$400$450$500$5504 Jul8 Aug12 Sept17 Oct$399.00Position #61$499.004 JulNot in top 100Price $399.0011 JulNot in top 100Price $499.9918 JulNot in top 100Price $499.0025 JulNot in top 100Price $499.001 AugNot in top 100Price $499.008 AugNot in top 100Price $499.0015 AugPosition #47 in StraightenersPrice $499.0022 AugPosition #53 in StraightenersPrice $499.0029 AugPosition #57 in StraightenersPrice $499.005 SeptPosition #61 in StraightenersPrice $499.0012 SeptPosition #64 in StraightenersPrice $499.0019 SeptPosition #69 in StraightenersPrice $499.0026 SeptPosition #73 in StraightenersPrice $499.003 OctPosition #81 in StraightenersPrice $499.0010 OctPosition #11 in StraightenersPrice $499.0017 OctPosition #61 in StraightenersPrice $499.00

Review accumulation and rating

Review count cumulative, weekly reads
436
+1 in the week to 17 October 2026
Product rating weekly composite
4.2★
from 436 ratings

Against the Straighteners field

This product
$499.00
Category median $30.99
Category position
#61
of 100 listed in Straighteners
Rating
4.2★
Category median 4.4 ★
1-week position movement
-50
Best recorded #11
Category Contenders & Field Comparison

You will pay a little more for the Dyson Airstrait™ Straightener than for its nearest rival, the ghd Chronos Styler ― 1" Hair Straightener. Take a close look at the specs below to decide if those extra features justify the step up.

We have lined up all the key metrics side-by-side in the table below so you can compare prices, ranks, and ratings at a glance.

Rank in StraightenersContenderComparison RoleObserved PriceSentiment
#61Dyson Airstrait™ StraightenerDysonThis Product$499.004.2 ★(436)
#91ghd Chronos Styler ― 1" Hair StraightenerghdPrice Peer$359.004.2 ★(138)
#1Remington Shine Therapy Straightening FlatRemingtonCategory Leader$39.994.6 ★(30,245)
#2CHI Original 1" Ceramic Hair Straightener Flat IronCHICategory Leader$39.814.4 ★(20,517)
← The full Straighteners record for W42 / 2026
Method and provenance

Recorded via weekly Sunday readings (parent ASIN, series began 6 October 2024); for collection rules, signal thresholds and offer constraints, see our Methodology.

Data source Market data retrieved via the Keepa API (dated observation: 17 October 2026, not live Amazon prices); for collection rules and continuous granular history, see our Methodology and keepa.com.
Colophon Independent weekly market record published by Eser Sekercioglu. About · Methodology · Contact (info@volatilo.com)