Paper Edition:
WEEKLY EDITION · W42 / 2026
Latest reading: 17 October 2026

Straighteners · Position 25 of 100

Voloom Petite Professional Volumizing Ceramic Hair Iron

Stable
$119.99
#25 in Straighteners · 4.4 ★ (1,535)

Voloom Petite Professional Volumizing Ceramic is holding a place in Straighteners — number 25 this week. It has been as high as 9 in the time we've been watching, and it's now 10 consecutive weeks on the list. Over the past 2 years pricing on this listing has run from $104.99 up to $149.99. At $119.99 this week it is sitting in the lower half of its range. Against the wider Straighteners cohort, marked down deeper than the field over the quarter while peers adjusted pricing around it. The standing verdict is 4.4 stars, drawn from 1,535 ratings. It's a long-run average, so recent opinion moves it slowly.

Is now a good time to buy the Voloom Petite Professional Volumizing Ceramic?

Active Promotional MarkdownExpected: RISING SOON

This is about as low as it usually goes. Currently observed at $119.99, 20% below its standard $149.99 shelf baseline. Dips like this one tend to hold for roughly 1 week over the past 2 years, and we're already inside one. When it closes, the pattern points to the price drifting back up toward $149.99 rather than sliding any further. So if you've done your reading and Voloom Petite Professional Volumizing Ceramic already looks like the right call, waiting is more likely to cost you than save you. We can't promise it won't dip again and more, nobody can. What we can say is that this is the stretch where buyers have historically timed it well.

Shelf Baseline
$149.99
Standard MSRP ceiling
Avg Markdown Depth
-22.4%
$112.49 expected target
Typical Rhythm
~7 wks
12 sale events observed
Current Cycle Age
0 wks
Current cycle
Promotional Calendar RadarGated on ≥ 2 years of observed event cycles
December Holidaysregularly marked down in December

December holiday habit: regularly marked down in December. Across 2 past holiday seasons, it marked down 2 times, averaging 29.6% below baseline.

Prime Dayoccasional Prime Day participant

Prime Day habit: occasional Prime Day participant. Across 2 past July events, it marked down 1 times, averaging 25% below baseline.

Black Fridayoccasional markdown participant

Black Friday habit: occasional markdown participant. Across 2 past November periods, it marked down 1 times, averaging 29.3% below baseline.

Category position against observed price

Position in Straighteners — left axis, inverted (up = higher bestseller rank)Observed price — right axis
#20#40#60#80$110$120$130$140$1504 Jul8 Aug12 Sept17 Oct$119.99Position #25$119.994 JulNot in top 100Price $119.9911 JulNot in top 100Price $149.9918 JulNot in top 100Price $149.9925 JulNot in top 100Price $149.991 AugNot in top 100Price $149.998 AugNot in top 100Price $149.9915 AugPosition #50 in StraightenersPrice $149.9922 AugPosition #50 in StraightenersPrice $149.9929 AugPosition #44 in StraightenersPrice $149.995 SeptPosition #44 in StraightenersPrice $119.9912 SeptPosition #29 in StraightenersPrice $119.9919 SeptPosition #9 in StraightenersPrice $119.9926 SeptPosition #13 in StraightenersPrice $119.993 OctPosition #19 in StraightenersPrice $149.9910 OctPosition #35 in StraightenersPrice $149.9917 OctPosition #25 in StraightenersPrice $119.99

Review accumulation and rating

Review count cumulative, weekly reads
1,535
+0 in the week to 17 October 2026
Product rating weekly composite
4.4★
from 1,535 ratings

Against the Straighteners field

This product
$119.99
Category median $30.99
Category position
#25
of 100 listed in Straighteners
Rating
4.4★
Category median 4.4 ★
1-week position movement
+10
Best recorded #9
Category Contenders & Field Comparison

The Voloom Petite Professional Volumizing Ceramic demands a slightly higher price than the nearby BaBylissPRO Nano Titanium Flat Iron Hair this week. If its specific capabilities appeal to you, that small premium may well be justified.

Customer consensus gives the Lizze Extreme Professional Hair Straightener | an edge in this price band. If review feedback guides your decisions, its higher rating is worth noting in the breakdown below. Keep an eye on the BabylissPRO Nano Titanium Ultra-Sleek Hair, too. It has been picking up serious buzz lately and adding new buyer feedback faster than almost anything else in this price range. You can explore the exact numbers for yourself in the breakdown below, where we have matched each product against its rank and sentiment.

Rank in StraightenersContenderComparison RoleObserved PriceSentiment
#25Voloom Petite Professional Volumizing Ceramic Hair IronVOLOOMThis Product$119.994.4 ★(1,535)
#74BaBylissPRO Nano Titanium Flat Iron Hair StraightenerBaBylissPROPrice Peer$109.994.6 ★(8,154)
#86Lizze Extreme Professional Hair Straightener | Original Nano TitaniumLizzeTop Rated$94.054.7 ★(5,032)
#3BabylissPRO Nano Titanium Ultra-Sleek Hair StraightenerBaBylissPROFast Mover$99.994.5 ★(2,652)
← The full Straighteners record for W42 / 2026
Method and provenance

Recorded via weekly Sunday readings (parent ASIN, series began 29 September 2024); for collection rules, signal thresholds and offer constraints, see our Methodology.

The child ASIN supplying this family's metrics changed during the observed window. Readings either side of that change are not strictly comparable, and no trajectory claim is made across it (§6.1).

This product's rank window contains a week with no recorded offer. A rank movement across a gap in availability is not evidence of decline, so no decline claim is made from it (§6.3).

Data source Market data retrieved via the Keepa API (dated observation: 17 October 2026, not live Amazon prices); for collection rules and continuous granular history, see our Methodology and keepa.com.
Colophon Independent weekly market record published by Eser Sekercioglu. About · Methodology · Contact (info@volatilo.com)