Paper Edition:
WEEKLY EDITION · W42 / 2026
Latest reading: 17 October 2026

Epilators · Position 2 of 100

gurelax Facial Hair Removal for Women- As Seen on TV

Listed as: Facial Hair Removal for Women- As Seen on TV, Electric Painless Face Shaver, Rechargeable Hair Removal Device for Face, Lip, Chin with Replacement Heads

StableTop 10 bestseller
$19.99
#2 in Epilators · 4.2 ★ (27,437)

Sits at position 2 in Epilators after 10 consecutive weeks listed, against a best of 1. Over the past 2 years, observed pricing has moved between $19.99 and $23.99; this week's $19.99 sits near its 52-week low. Against the wider Epilators field, it has marked down deeper than the field over the past quarter. Reviews are landing at about 3,672 a week, faster than 99% of the listed field, and the 4.2-star average has gained 0.1 over the last eight weeks — ratings this settled rarely move at all.

Is now a good time to buy the gurelax Facial Hair Removal for Women- As Seen?

Active Promotional MarkdownExpected: RISING SOON

Typically price does not fall much more than this. Currently observed at $19.99, 17% below its standard $23.99 shelf baseline. Most of the time a markdown period like this typically lasts about 2 weeks over the past 2 years. Now that we are already in such a period, it's quite likely that price is heading back toward $23.99 before too long. If your research and product reviews have already convinced you that gurelax Facial Hair Removal for Women- As Seen is worth your money, this might be a good time to finalize that decision. Obviously we cannot guarantee that price will definitely go back up or that it will not go down further. But historically we have observed that this is a typical window of opportunity.

Shelf Baseline
$23.99
Standard MSRP ceiling
Avg Markdown Depth
-16.7%
$19.99 expected target
Typical Rhythm
~2 wks
2 sale events observed
Current Cycle Age
0 wks
Current cycle
Promotional Calendar RadarGated on ≥ 2 years of observed event cycles
December Holidaysunmoved baseline during December

December holiday habit: unmoved baseline during December. Across 2 past holiday seasons, it marked down 0 times, averaging —% below baseline.

Prime Dayunmoved baseline during July

unmoved baseline during July in July Prime Day events, with price drops averaging —% across 0 of 2 recorded seasons.

Black Fridayunmoved baseline during November

Looking ahead to Black Friday: this listing has been unmoved baseline during November, marking down in 0 of 2 observed years by an average of —%.

Category position against observed price

Position in Epilators — left axis, inverted (up = higher bestseller rank)Observed price — right axis
#1#2#2#3#3$18$20$22$24$264 Jul8 Aug12 Sept17 Oct$23.99Position #2$19.994 JulNot in top 100Price $23.9911 JulNot in top 100Price $23.9918 JulNot in top 100Price $23.9925 JulNot in top 100Price $23.991 AugNot in top 100Price $23.998 AugNot in top 100Price $23.9915 AugPosition #2 in EpilatorsPrice $23.9922 AugPosition #2 in EpilatorsPrice $23.9929 AugPosition #2 in EpilatorsPrice $23.995 SeptPosition #3 in EpilatorsPrice $23.9912 SeptPosition #3 in EpilatorsPrice $23.9919 SeptPosition #3 in EpilatorsPrice $19.9926 SeptPosition #3 in EpilatorsPrice $23.993 OctPosition #3 in EpilatorsPrice $19.9910 OctPosition #1 in EpilatorsPrice $19.9917 OctPosition #2 in EpilatorsPrice $19.99

Review accumulation and rating

Review count cumulative, weekly reads
27,437
+717 in the week to 17 October 2026
Product rating weekly composite
4.2★
from 27,437 ratings

Against the Epilators field

This product
$19.99
Category median $19.99
Category position
#2
of 100 listed in Epilators
Rating
4.2★
Category median 4.15 ★
1-week position movement
-1
Best recorded #1
Category Contenders & Field Comparison

Price-wise, the gurelax Facial Hair Removal for Women- As Seen and the innobeaut Facial Hair Removal for Women are in a dead heat this week. You will not spend noticeably more on either one, making everyday usability the deciding factor.

Here is an interesting angle from our weekly numbers: the VOYOR Epilator for Women usually sells in a higher price tier, but it has temporarily dropped right into this same ballpark. Check the baseline figures in the comparison below to see if you can get a higher-spec model for similar money. Despite spirited competition from nearby contenders, the gurelax Facial Hair Removal for Women- As Seen remains the undisputed category leader. Its sales momentum stays firmly ahead of the pack. Take a peek at the full comparison table below to see how these contenders stack up on price, sales rank, and buyer ratings.

Rank in EpilatorsContenderComparison RoleObserved PriceSentiment
#2gurelax Facial Hair Removal for Women- As Seen on TVgurelaxThis Product$19.994.2 ★(27,437)
#1innobeaut Facial Hair Removal for WomeninnobeautPrice Peer$19.994.4 ★(1,299)
#40VOYOR Epilator for WomenVOYORHigher Tier$24.953.7 ★(3,176)
#4bissuuy Eyebrow Trimmer Facial Hair Removal for Women: 2bissuuyTop Rated$17.994.5 ★(2,129)
← The full Epilators record for W42 / 2026
Method and provenance

Recorded via weekly Sunday readings (parent ASIN, series began 8 September 2024); for collection rules, signal thresholds and offer constraints, see our Methodology.

The child ASIN supplying this family's metrics changed during the observed window. Readings either side of that change are not strictly comparable, and no trajectory claim is made across it (§6.1).

This product's rank window contains a week with no recorded offer. A rank movement across a gap in availability is not evidence of decline, so no decline claim is made from it (§6.3).

Data source Market data retrieved via the Keepa API (dated observation: 17 October 2026, not live Amazon prices); for collection rules and continuous granular history, see our Methodology and keepa.com.
Colophon Independent weekly market record published by Eser Sekercioglu. About · Methodology · Contact (info@volatilo.com)