Paper Edition:
WEEKLY EDITION · W42 / 2026
Latest reading: 17 October 2026

Rotary shavers · Position 44 of 100

Norelco Philips Norelco Shaver 5400

Listed as: Philips Norelco Shaver 5400, Rechargeable Wet & Dry Shaver with Pop-Up Trimmer, S5880/81

Stable
—
#44 in Rotary shavers · 4.3 ★ (2,745)

Number 44 in Rotary shavers. It peaked at 16 earlier in our record, so it's sitting below its own high water mark, but it hasn't dropped off the list in 10 weeks. Reviews are accumulating at about 5 a week, against a 4.3-star rating that has slipped 0.1 over eight weeks.

Is now a good time to buy the Norelco Philips Norelco Shaver 5400?

Sporadic Markdown CadenceExpected: STABLE (Sporadic)

Honestly, this one's a coin toss on timing. No price was recorded for this listing in our latest observation; its standard baseline is $99.96. We've counted 7 markdown events on Norelco Philips Norelco Shaver 5400 across the past 2 years, typically 21.1% below baseline, most recently 9 weeks ago. They do happen — they just don't follow any rhythm we can pick out, so there's no week we'd point you toward. If you need it, this week is as good as the next. If you'd rather wait for one and you're willing to keep an eye out, the record says your patience will probably be rewarded at some point. Just not on any timetable we can promise.

Shelf Baseline
$99.96
Standard MSRP ceiling
Avg Markdown Depth
-21.1%
$69.96 expected target
Typical Rhythm
~11 wks
7 sale events observed
Current Cycle Age
9 wks
Current cycle
Promotional Calendar RadarGated on ≥ 2 years of observed event cycles
December Holidaysoccasional December participant

December holiday habit: occasional December participant. Across 2 past holiday seasons, it marked down 1 times, averaging 22.2% below baseline.

Prime Dayregularly marked down during Prime Day

Prime Day record: regularly marked down during Prime Day. In 2 of 2 observed July events, Norelco Philips Norelco Shaver 5400 dipped by an average of 16.1%.

Black Fridayregularly marked down in late November

Looking ahead to Black Friday: this listing has been regularly marked down in late November, marking down in 2 of 2 observed years by an average of 22.2%.

Category position against observed price

Position in Rotary shavers — left axis, inverted (up = higher bestseller rank)Observed price — right axis
#20#40#60#80$85$90$95$100$1054 Jul8 Aug12 Sept17 Oct$89.96Position #444 JulNot in top 100Price $89.9611 JulNot in top 100Price $89.9618 JulNot in top 100Price $89.9625 JulNot in top 100Price $89.961 AugNot in top 100Price $89.968 AugNot in top 100Price $89.9615 AugPosition #21 in Rotary shaversPrice $89.9622 AugPosition #17 in Rotary shaversPrice $89.9629 AugPosition #16 in Rotary shaversPrice $89.965 SeptPosition #17 in Rotary shaversPrice $99.9612 SeptPosition #20 in Rotary shaversPrice $99.9619 SeptPosition #26 in Rotary shaversPrice $99.9626 SeptPosition #28 in Rotary shaversPrice $99.963 OctPosition #45 in Rotary shaversNo price observed10 OctPosition #55 in Rotary shaversNo price observed17 OctPosition #44 in Rotary shaversNo price observed

Review accumulation and rating

Review count cumulative, weekly reads
2,745
+12 in the week to 17 October 2026
Product rating weekly composite
4.3★
from 2,745 ratings

Against the Rotary shavers field

This product
—
Category median $36.99
Category position
#44
of 100 listed in Rotary shavers
Rating
4.3★
Category median 4.3 ★
1-week position movement
+11
Best recorded #16
Category Contenders & Field Comparison

The Norelco Philips Norelco Shaver 5400 stands apart from the typical price spectrum in this category. Without a close price counterpart nearby, it caters to a very specific set of expectations.

On buyer satisfaction, the Norelco Philips Norelco Shaver 5400 already leads the pack in this tier. It holds a higher rating than any of the competing alternatives nearby. Check out the data table below to see the side-by-side comparison across prices, ratings, and category rank.

Rank in Rotary shaversContenderComparison RoleObserved PriceSentiment
#44Norelco Philips Norelco Shaver 5400NorelcoThis Product—4.3 ★(2,745)
#58EIOKIT Heat Resistant Travel Mat Pouch for Hair Straighteners,CrimpingEIOKITPrice Peer$5.994.8 ★(9,738)
#1Norelco Philips Norelco 2000 Wet and Dry Rechargeable RotaryNorelcoCategory Leader$79.994.3 ★(63,392)
#2Freebird FlexSeries Electric Head & Body Hair ShaverFreebirdCategory Leader$59.953.9 ★(29,830)
← The full Rotary shavers record for W42 / 2026
Method and provenance

Recorded via weekly Sunday readings (parent ASIN, series began 6 October 2024); for collection rules, signal thresholds and offer constraints, see our Methodology.

This product's rank window contains a week with no recorded offer. A rank movement across a gap in availability is not evidence of decline, so no decline claim is made from it (§6.3).

Data source Market data retrieved via the Keepa API (dated observation: 17 October 2026, not live Amazon prices); for collection rules and continuous granular history, see our Methodology and keepa.com.
Colophon Independent weekly market record published by Eser Sekercioglu. About · Methodology · Contact (info@volatilo.com)