Category Intelligence Record · W42 / 2026
Rotary shavers
Weekly top-100 sales rank dynamics, buy box pricing distribution, and replacement turnover across 100 listed products (206 total tracked in this category's observation universe).
Median Observed Price
$36.99
Middle 50%: $24.71 – $69.99
Median Rank in Beauty & Personal Care
#31,270
Middle 50%: #19,842 – #58,193
Median Rating & Velocity
4.3 ★
862 reviews · +55,210 category total 1W
Market Turnover & Notable Performances W42 / 2026 Dispatch
82 of last week's listed products held their top-100 position. 18 new entrants crossed into the top 100 (10 returning after an absence), and 15 products departed the top 100 to enter the 8-week grace-period watchlist. 3 of the top ten are new arrivals this week.
Category #1 Leader #1
Norelco
10W Run · Beauty & PC #597 $79.99
Highest New Entry NEW
MAXGROOM
Entered at #18 · Beauty & PC #13,573 $36.98
Top Rank Gainer +41
Norelco
Jumped to #59 in Rotary shavers $141.92
Sharpest Decline -39
Norelco
Fell to #49 in Rotary shavers $349.96
The Top 25 Bestsellers
| # | 1W Mov | Product Name & Brand | Price | Rating | Reviews | New (1W) |
|---|---|---|---|---|---|---|
| #1 | — | $79.99 | 4.3 ★ | 63,392 | +93 | |
| #2 | +2 | $59.95 | 3.9 ★ | 29,830 | +69 | |
| #3 | — | SHPAVVER SHPAVVER Head Shavers for Bald Men | $39.93 | 4.3 ★ | 8,732 | +0 |
| #4 | +20 | $16.19 | 4.5 ★ | 1,245 | +40 | |
| #5 | -3 | Norelco Norelco ELECTRIC_SHAVER | $84.09 | 4.4 ★ | 6,000 | +28 |
| #6 | +11 | Norelco Norelco ELECTRIC_SHAVER | $119.99 | 4.4 ★ | 45,923 | +31,615 |
| #7 | +2 | $59.94 | 4.2 ★ | 17,431 | +29 | |
| #8 | -1 | — | — | — | — | |
| #9 | -4 | $149.96 | 4.4 ★ | 671 | +296 | |
| #10 | +5 | Norelco Norelco Philips Norelco Shaver | $159.96 | 4.3 ★ | 927 | +4 |
| #11 | -3 | $17.99 | 4.3 ★ | 4,405 | +0 | |
| #12 | +1 | Skull Shaver Skull Shaver Pitbull Silver PRO Electric Head Shaver | $77.75 | 4.2 ★ | 2,574 | +32 |
| #13 | +1 | Skull Shaver Skull Shaver Pitbull Gold PRO GX5 Head and Face | $120.99 | 4.1 ★ | 1,736 | +26 |
| #14 | +20 | $59.99 | 4.9 ★ | 41 | +0 | |
| #15 | +1 | BaBylissPRO BaBylissPRO METALFX Double Foil Shaver | $149.99 | 4.4 ★ | 10,665 | +19 |
| #16 | +13 | $12.79 | 3.6 ★ | 1,353 | +16 | |
| #17 | +19 | LONKEEN LONKEEN Electric Shavers for Men | $34.96 | 4.3 ★ | 568 | +4 |
| #18 | NEW | MAXGROOM MAXGROOM 7D Head Shaver for Bald Men | $36.98 | 4.3 ★ | 862 | +193 |
| #19 | +7 | PHILIPS Philips OneBlade First Shave | $33.59 | 4.4 ★ | 755 | +5 |
| #20 | +13 | PHILIPS PHILIPS Oneblade Blade | $24.71 | 4.7 ★ | 122,732 | +108 |
| #21 | -2 | $89.95 | 4.1 ★ | 2,983 | +11 | |
| #22 | -16 | — | 4.4 ★ | 706 | +161 | |
| #23 | — | $18.99 | 4.2 ★ | 253 | +12 | |
| #24 | -6 | $119.99 | 4.2 ★ | 979 | +6 | |
| #25 | +23 | $12.99 | 4.2 ★ | 1,632 | +7 |
Positions 26–100 (75 Products) Click to expand full roster ↓
| # | 1W Mov | Product Name & Brand | Price | Rating | Reviews | New (1W) |
|---|---|---|---|---|---|---|
| #26 | +18 | $18.99 | 4 ★ | 317 | +18 | |
| #27 | -15 | Norelco Norelco ELECTRIC_SHAVER | $169.96 | 4.4 ★ | 2,340 | +14 |
| #28 | +13 | PRITECH PRITECH Mens Electric Razor | $26.00 | 4.2 ★ | 14,823 | +14,048 |
| #29 | +2 | $59.99 | 4 ★ | 3,379 | +18 | |
| #30 | NEW | $24.99 | 5 ★ | 23 | — | |
| #31 | +23 | PHILIPS Philips Electric Shavers for Men | $99.99 | 4.4 ★ | 360 | +6 |
| #32 | -11 | — | 4.5 ★ | 2,937 | +0 | |
| #33 | +6 | Qzanyee Life Qzanyee Life Head Shavers for Bald Men | — | 5 ★ | 9 | +4 |
| #34 | -2 | $59.99 | 4.2 ★ | 820 | +35 | |
| #35 | -15 | $28.99 | 4.3 ★ | 2,648 | +16 | |
| #36 | +6 | $24.20 | 4 ★ | 6,929 | +9 | |
| #37 | -10 | — | 4.5 ★ | 32 | +0 | |
| #38 | -16 | BaBylissPRO BaBylissPRO Barberology FX3 Shaver Collection | $124.99 | 4.3 ★ | 1,119 | +7 |
| #39 | +6 | $29.99 | 4.3 ★ | 1,703 | +17 | |
| #40 | -3 | — | 4.3 ★ | 7,187 | +0 | |
| #41 | +12 | $59.96 | 4.4 ★ | 1,528 | +2 | |
| #42 | NEW | $39.99 | 5 ★ | 24 | +12 | |
| #43 | -13 | AidallsWellup AidallsWellup Head Shavers for Bald Men: As Seen | $32.39 | 4.3 ★ | 6,595 | +5,416 |
| #44 | +11 | — | 4.3 ★ | 2,745 | +12 | |
| #45 | +1 | $46.95 | 4.1 ★ | 3,548 | +2 | |
| #46 | -18 | PUENBKO PUENBKO Head Shaver for Men | $39.99 | 4.6 ★ | 37 | +9 |
| #47 | -9 | $12.99 | 4.3 ★ | 372 | +7 | |
| #48 | +8 | $16.97 | 4.2 ★ | 2,698 | +7 | |
| #49 | -39 | $349.96 | 4.4 ★ | 780 | +16 | |
| #50 | +14 | BaBylissPRO BaBylissPRO METALFX Single Foil Shaver | $69.99 | 4 ★ | 2,810 | +6 |
| #51 | +11 | $12.99 | 4.2 ★ | 1,498 | +0 | |
| #52 | -1 | $69.99 | 4.8 ★ | 15 | +3 | |
| #53 | +15 | $22.41 | 4.3 ★ | 1,741 | — | |
| #54 | -5 | Telfun Telfun Bald Shavers for Men | $29.99 | 4 ★ | 4,789 | +11 |
| #55 | -20 | Skull Shaver Skull Shaver Palm Shaver for Men: Best for Bald | $39.95 | 4.2 ★ | 7,382 | +1 |
| #56 | NEW | $74.99 | 5 ★ | 2 | +0 | |
| #57 | — | $29.69 | 4.4 ★ | 2,538 | +7 | |
| #58 | +9 | $5.99 | 4.8 ★ | 9,738 | +0 | |
| #59 | +41 | $141.92 | 5 ★ | 8 | +0 | |
| #60 | +13 | $38.18 | 4.6 ★ | 7,937 | +5 | |
| #61 | -21 | $139.96 | 4.1 ★ | 75 | +2 | |
| #62 | -10 | Skull Shaver Skull Shaver Platinum Rinse Stand for Pitbull | $14.99 | 4.6 ★ | 6,229 | +1 |
| #63 | — | SHPAVVER ETHUP SHPAVVER ETHUP Head Shaver for Men | $33.99 | 4.4 ★ | 158 | +1 |
| #64 | -39 | $419.07 | 4.2 ★ | 95 | +1 | |
| #65 | -18 | $29.99 | 4.4 ★ | 252 | +215 | |
| #66 | +23 | WEQOEE WEQOEE Body Shavers for Men | $37.99 | 4 ★ | 417 | +7 |
| #67 | -9 | Aumtuw Aumtuw Mini Electric Shaver | $28.99 | 3.7 ★ | 1,233 | +0 |
| #68 | +12 | Remington Remington ELECTRIC_SHAVER | $32.09 | 4.3 ★ | 903 | +2 |
| #69 | +18 | $16.99 | 4.3 ★ | 1,306 | +3 | |
| #70 | +26 | Remington Remington R3-4110A Rotary Shaver | $55.99 | 4.2 ★ | 1,271 | +3 |
| #71 | +14 | Reodolop Reodolop Mini Electric Shaver | $9.99 | 3.9 ★ | 1,417 | +1,403 |
| #72 | +18 | $179.99 | 4.1 ★ | 432 | +3 | |
| #73 | +18 | The Cut Buddy The Cut Buddy Replacement Shaver Head | $22.99 | 4.3 ★ | 81 | +1 |
| #74 | NEW | $29.99 | 4.5 ★ | 657 | +3 | |
| #75 | NEW | $99.99 | 5 ★ | 2 | — | |
| #76 | +19 | Handsomemen Handsomemen Electric Razor for Men | $39.99 | 4.2 ★ | 1,107 | +955 |
| #77 | +20 | Skull Shaver Skull Shaver Pitbull Silver PRO Electric Head Shaver | $249.99 | 4.4 ★ | 84 | +0 |
| #78 | -18 | Micro Touch Micro Touch MicroTouch Titanium Head Shaver | — | 4.2 ★ | 7,820 | +5 |
| #79 | +7 | $39.99 | 4.2 ★ | 84 | +80 | |
| #80 | NEW | $19.99 | 4 ★ | 633 | +3 | |
| #81 | NEW | $25.99 | 2.9 ★ | 2 | — | |
| #82 | +12 | $16.99 | 4.3 ★ | 245 | +0 | |
| #83 | NEW | — | 4.8 ★ | 60 | +0 | |
| #84 | NEW | $29.19 | 4.4 ★ | 486 | +5 | |
| #85 | +8 | — | 4.8 ★ | 9 | +0 | |
| #86 | NEW | SHPAVVER SHPAVVER Detachable Bald Head Shaver | $36.99 | 4.4 ★ | 212 | — |
| #87 | -9 | $55.99 | 4.4 ★ | 15 | +7 | |
| #88 | NEW | $23.99 | 4.1 ★ | 153 | — | |
| #89 | -30 | $29.99 | 4.8 ★ | 54 | +4 | |
| #90 | NEW | PHILIPS Philips Electric Shavers for Men | $89.95 | 4.4 ★ | 564 | +1 |
| #91 | -3 | $28.99 | 4.5 ★ | 25 | +2 | |
| #92 | NEW | $17.99 | 4.2 ★ | 3,053 | +6 | |
| #93 | -19 | $22.49 | 4.4 ★ | 69 | +3 | |
| #94 | NEW | $59.99 | 5 ★ | 1 | — | |
| #95 | NEW | Tookie Tookie 5 Head Shaver Heads | $15.28 | 4.4 ★ | 1,363 | +3 |
| #96 | NEW | feysfew Feysfew Head Shaver 7D | $29.99 | 4.4 ★ | 99 | +2 |
| #97 | -36 | $31.99 | 4.2 ★ | 99 | +3 | |
| #98 | -21 | yoose yoose Mini Shaver | — | 4.2 ★ | 322 | +0 |
| #99 | -18 | SHPAVVER ETHUP SHPAVVER ETHUP Head Shavers for Bald Men: 5-in-1 Electric | $39.99 | 4.3 ★ | 153 | +0 |
| #100 | NEW | $39.98 | 4.7 ★ | 29 | +4 |
Grace Period Watchlist
Departed the Top 100 This Week (15)
Products exiting the top 100 remain tracked on the watchlist for 8 weeks to differentiate temporary inventory stockouts from structural market displacement.