Paper Edition:
WEEKLY EDITION · W40 / 2026
Latest reading: 3 October 2026

Rotary shavers · Position 52 of 100

Philips Electric Shavers for Men

Listed as: Philips Electric Shavers for Men, Rechargeable AquaTouch Mens Electric Shaver Wet and Dry with Comfort Cut Blades and Click-on Precision Trimmer, Cordless Electric Razors

Stable
$99.99
#52 in Rotary shavers · 4.4 ★ (349)

Sits at position 52 in Rotary shavers after 8 consecutive weeks listed, against a best of 23. Over the past 2 years pricing on this listing has run from $87.99 up to $148.99. At $99.99 this week it is sitting in the lower half of its range. Against the wider Rotary shavers cohort, held firmer than category peers over the quarter while peers adjusted pricing around it. Reviews arrive at around 7 a week, faster than 69% of the listed field. Worth reading the recent ones: the average sits at 4.4 stars and has slipped 0.1 across eight weeks.

Is now a good time to buy the Philips Electric Shavers for Men?

Active Promotional MarkdownExpected: RISING SOON

This is about as low as it usually goes. Currently observed at $99.99, 29% below its standard $139.99 shelf baseline. Dips like this one tend to hold for roughly 2 weeks over the past year and a half, and we're already inside one. When it closes, the pattern points to the price drifting back up toward $139.99 rather than sliding any further. So if you've done your reading and Philips Electric Shavers for Men already looks like the right call, waiting is more likely to cost you than save you. We can't promise it won't dip again and more, nobody can. What we can say is that this is the stretch where buyers have historically timed it well.

Shelf Baseline
$139.99
Standard MSRP ceiling
Avg Markdown Depth
-23.4%
$99.99 expected target
Typical Rhythm
~8 wks
4 sale events observed
Current Cycle Age
0 wks
Current cycle
Promotional Calendar RadarGated on ≥ 2 years of observed event cycles
Prime Dayoccasional Prime Day participant

Prime Day habit: occasional Prime Day participant. Across 2 past July events, it marked down 1 times, averaging 12% below baseline.

Black Fridayunmoved baseline during November

unmoved baseline during November on Black Friday. It saw markdowns in 0 of 2 past years, averaging —% below its standard baseline.

Category position against observed price

Position in Rotary shavers — left axis, inverted (up = higher bestseller rank)Observed price — right axis
#20#30#40#50#60$80$100$120$140$16020 Jun25 Jul29 Aug3 Oct$99.99Position #52$99.9920 JunNot in top 100Price $99.9927 JunNot in top 100Price $99.994 JulNot in top 100Price $87.9911 JulNot in top 100Price $87.9918 JulNot in top 100Price $99.9925 JulNot in top 100Price $99.991 AugNot in top 100Price $99.998 AugNot in top 100Price $87.9915 AugPosition #23 in Rotary shaversPrice $87.9922 AugPosition #34 in Rotary shaversPrice $99.9929 AugPosition #41 in Rotary shaversPrice $99.995 SeptPosition #33 in Rotary shaversPrice $139.9912 SeptPosition #34 in Rotary shaversPrice $95.9919 SeptPosition #49 in Rotary shaversPrice $92.0026 SeptPosition #34 in Rotary shaversPrice $139.993 OctPosition #52 in Rotary shaversPrice $99.99

Review accumulation and rating

Review count cumulative, weekly reads
349
+9 in the week to 3 October 2026
Product rating weekly composite
4.4★
from 349 ratings

Against the Rotary shavers field

This product
$99.99
Category median $36.98
Category position
#52
of 100 listed in Rotary shavers
Rating
4.4★
Category median 4.3 ★
1-week position movement
-18
Best recorded #23
Category Contenders & Field Comparison

The Philips Electric Shavers for Men demands a slightly higher price than the nearby Freebird Electric Head & Body Hair Shaver this week. If its specific capabilities appeal to you, that small premium may well be justified.

There is a notable opportunity sitting nearby: the Norelco Philips Norelco Compact Shaver usually anchors at a higher shelf price, but it has moved down into this range this week. Take a look at the figures below before settling on your pick. Keep an eye on the Norelco Philips Norelco 2000 Wet and Dry, too. It has been picking up serious buzz lately and adding new buyer feedback faster than almost anything else in this price range. You can explore the exact numbers for yourself in the breakdown below, where we have matched each product against its rank and sentiment.

Rank in Rotary shaversContenderComparison RoleObserved PriceSentiment
#52Philips Electric Shavers for MenPHILIPSThis Product$99.994.4 ★(349)
#22Freebird Electric Head & Body Hair ShaverFreebirdPrice Peer$89.954.1 ★(2,946)
#48Norelco Philips Norelco Compact ShaverNorelcoHigher Tier$79.964.5 ★(38)
#1Norelco Philips Norelco 2000 Wet and Dry Rechargeable RotaryNorelcoFast Mover$79.994.3 ★(63,213)
← The full Rotary shavers record for W40 / 2026
Method and provenance

Recorded via weekly Sunday readings (parent ASIN, series began 6 October 2024); for collection rules, signal thresholds and offer constraints, see our Methodology.

The child ASIN supplying this family's metrics changed during the observed window. Readings either side of that change are not strictly comparable, and no trajectory claim is made across it (§6.1).

This product's rank window contains a week with no recorded offer. A rank movement across a gap in availability is not evidence of decline, so no decline claim is made from it (§6.3).

Data source Market data retrieved via the Keepa API (dated observation: 3 October 2026, not live Amazon prices); for collection rules and continuous granular history, see our Methodology and keepa.com.
Colophon Independent weekly market record published by Eser Sekercioglu. About · Methodology · Contact (info@volatilo.com)