Paper Edition:
WEEKLY EDITION · W40 / 2026
Latest reading: 3 October 2026

Rotary shavers · Position 2 of 100

Norelco ELECTRIC_SHAVER

New entrantTop 10 bestsellerNew entry
$84.09
#2 in Rotary shavers · 4.4 ★ (5,938)

Entered the Rotary shavers top 100 this week at position 2. Over the past 2 years, observed pricing has moved between $59.96 and $84.99; this week's $84.09 sits near its 52-week high. Against the wider Rotary shavers cohort, held firm alongside the category over the quarter while peers adjusted pricing around it. It carries a 4.4-star rating from 5,938 ratings.

Is now a good time to buy the Norelco ELECTRIC_SHAVER?

Sporadic Markdown CadenceExpected: STABLE (Sporadic)

Hard to time, so probably yes. Currently observed at $84.09, against its standard $84.96 baseline. It has recorded 11 markdowns over the past 2 years, 21.1% below baseline on average and the most recent of them 15 weeks ago, but they follow no calendar — there is no particular week its record points to as the one worth waiting for.

Shelf Baseline
$84.96
Standard MSRP ceiling
Avg Markdown Depth
-21.1%
$63.96 expected target
Typical Rhythm
~6 wks
11 sale events observed
Current Cycle Age
15 wks
Current cycle
Promotional Calendar RadarGated on ≥ 2 years of observed event cycles
December Holidaysregularly marked down in December

December holiday habit: regularly marked down in December. Across 2 past holiday seasons, it marked down 2 times, averaging 19.4% below baseline.

Prime Dayunmoved baseline during July

unmoved baseline during July in July Prime Day events, with price drops averaging —% across 0 of 2 recorded seasons.

Black Fridayregularly marked down in late November

regularly marked down in late November on Black Friday. It saw markdowns in 2 of 2 past years, averaging 27.5% below its standard baseline.

Category position against observed price

Position in Rotary shavers — left axis, inverted (up = higher bestseller rank)Observed price — right axis
#1#2#3#4$65$70$75$80$8520 Jun25 Jul29 Aug3 Oct$67.96Position #2$84.0920 JunNot in top 100Price $67.9627 JunNot in top 100Price $84.964 JulNot in top 100Price $84.9611 JulNot in top 100Price $84.9618 JulNot in top 100Price $84.9625 JulNot in top 100Price $84.961 AugNot in top 100Price $84.968 AugNot in top 100Price $84.9615 AugNot in top 100Price $84.9622 AugNot in top 100Price $84.9629 AugNot in top 100Price $84.965 SeptNot in top 100Price $84.9612 SeptNot in top 100Price $84.9619 SeptNot in top 100Price $84.0926 SeptNot in top 100Price $84.093 OctPosition #2 in Rotary shaversPrice $84.09

Review accumulation and rating

Review count cumulative, weekly reads
5,938
+0 in the week to 3 October 2026
Product rating weekly composite
4.4★
from 5,938 ratings

Against the Rotary shavers field

This product
$84.09
Category median $36.98
Category position
#2
of 100 listed in Rotary shavers
Rating
4.4★
Category median 4.3 ★
1-week position movement
—
Best recorded #2
Category Contenders & Field Comparison

The Norelco ELECTRIC_SHAVER carries a modest premium over the Norelco Philips Norelco 2000 Wet and Dry, which is its closest competitor this week. Whether that extra spend is worth it depends on how much you value its specific build and accessories.

Here is an interesting angle from our weekly numbers: the Philips Electric Shavers for Men usually sells in a higher price tier, but it has temporarily dropped right into this same ballpark. Check the baseline figures in the comparison below to see if you can get a higher-spec model for similar money. Another contender moving quickly is the Freebird FlexSeries Electric Head & Body Hair. Shoppers have been gravitating toward it in growing numbers over recent observation cycles. Take a peek at the full comparison table below to see how these contenders stack up on price, sales rank, and buyer ratings.

Rank in Rotary shaversContenderComparison RoleObserved PriceSentiment
#2Norelco ELECTRIC_SHAVERNorelcoThis Product$84.094.4 ★(5,938)
#1Norelco Philips Norelco 2000 Wet and Dry Rechargeable RotaryNorelcoPrice Peer$79.994.3 ★(63,213)
#52Philips Electric Shavers for MenPHILIPSHigher Tier$99.994.4 ★(349)
#3Freebird FlexSeries Electric Head & Body Hair ShaverFreebirdFast Mover$59.953.9 ★(29,541)
← The full Rotary shavers record for W40 / 2026
Method and provenance

Recorded via weekly Sunday readings (child ASIN, series began 13 October 2024); for collection rules, signal thresholds and offer constraints, see our Methodology.

Data source Market data retrieved via the Keepa API (dated observation: 3 October 2026, not live Amazon prices); for collection rules and continuous granular history, see our Methodology and keepa.com.
Colophon Independent weekly market record published by Eser Sekercioglu. About · Methodology · Contact (info@volatilo.com)