Paper Edition:
WEEKLY EDITION · W42 / 2026
Latest reading: 17 October 2026

Straighteners · Position 27 of 100

KEVIN.MURPHY NIGHT.RIDER Strong Hold Hair Moulding Paste

Stable
$14.00
#27 in Straighteners · 4.5 ★ (1,082)

This week it reads number 27 in Straighteners. Its best showing with us was 22, and it has now been listed 10 weeks in a row. Across the past 2 years, KEVIN.MURPHY NIGHT.RIDER Strong Hold Hair has traded between $13.00 and $21.99. This week's $14.00 lands near its 52-week low, against its standard $14.00 baseline. Compared to the Straighteners field over the past quarter, this listing has held firm alongside the category. Reviews are accumulating at about 5 a week, against a 4.5-star rating that has held steady.

Is now a good time to buy the KEVIN.MURPHY NIGHT.RIDER Strong Hold Hair?

Markdown Window ApproachingExpected: DROPPING SOON

Currently observed at $14.00, its standard shelf price. It's been sitting at baseline for 42 weeks now, and these stretches usually run about 18 weeks before a dip breaks them. Across the past year and a half, price at this listing steps down roughly 36% when it moves, and the window stays open about 6 weeks — which puts the next one around 1–2 weeks out, near $14.00. So unless you need KEVIN.MURPHY NIGHT.RIDER Strong Hold Hair in hand this month, patience is the cheaper play. Nothing's promised, but the rhythm has been steady enough that we'd rather tell you to wait than watch you pay full price a fortnight early.

Shelf Baseline
$14.00
Standard MSRP ceiling
Avg Markdown Depth
-36%
$14.00 expected target
Typical Rhythm
~18 wks
2 sale events observed
Current Cycle Age
42 wks
Next window in 1–2 wks
Promotional Calendar RadarGated on ≥ 2 years of observed event cycles
December Holidaysoccasional December participant

occasional December participant during the December shopping window, dropping price in 1 of 2 years to around $13.00.

Prime Dayunmoved baseline during July

During past Prime Day events, KEVIN.MURPHY NIGHT.RIDER Strong Hold Hair has been unmoved baseline during July, marking down in 0 of 2 years to around —.

Black Fridayoccasional markdown participant

Black Friday habit: occasional markdown participant. Across 2 past November periods, it marked down 1 times, averaging 41.7% below baseline.

Category position against observed price

Position in Straighteners — left axis, inverted (up = higher bestseller rank)Observed price — right axis
#20#25#30#35#40$13.99$13.99$13.99$14.00$14.004 Jul8 Aug12 Sept17 Oct$14.00Position #27$14.004 JulNot in top 100Price $14.0011 JulNot in top 100Price $14.0018 JulNot in top 100Price $14.0025 JulNot in top 100Price $14.001 AugNot in top 100Price $14.008 AugNot in top 100Price $14.0015 AugPosition #29 in StraightenersPrice $14.0022 AugPosition #33 in StraightenersPrice $14.0029 AugPosition #29 in StraightenersPrice $13.995 SeptPosition #27 in StraightenersPrice $14.0012 SeptPosition #26 in StraightenersPrice $14.0019 SeptPosition #32 in StraightenersPrice $13.9926 SeptPosition #30 in StraightenersPrice $14.003 OctPosition #34 in StraightenersPrice $14.0010 OctPosition #22 in StraightenersPrice $14.0017 OctPosition #27 in StraightenersPrice $14.00

Review accumulation and rating

Review count cumulative, weekly reads
1,082
+5 in the week to 17 October 2026
Product rating weekly composite
4.5★
from 1,082 ratings

Against the Straighteners field

This product
$14.00
Category median $30.99
Category position
#27
of 100 listed in Straighteners
Rating
4.5★
Category median 4.4 ★
1-week position movement
-5
Best recorded #22
Category Contenders & Field Comparison

Anyone considering the KEVIN.MURPHY NIGHT.RIDER Strong Hold Hair will naturally look at the SAOSA 0.7 Inch Ceramic Small Hair Straightener as well. There is almost no daylight between their price tags right now, so focus on the specific attachments and build.

Keep an eye out for a smart trade-off: the REVLON Smooth and Straight Ceramic Flat Iron normally commands a higher baseline price, but right now it is trading within reach. If you look at the comparison table below, you might land higher-tier hardware without stretching your spend. We have lined up all the key metrics side-by-side in the table below so you can compare prices, ranks, and ratings at a glance.

Rank in StraightenersContenderComparison RoleObserved PriceSentiment
#27KEVIN.MURPHY NIGHT.RIDER Strong Hold Hair Moulding PasteKEVIN.MURPHYThis Product$14.004.5 ★(1,082)
#98SAOSA 0.7 Inch Ceramic Small Hair Straightener for ShortSAOSAPrice Peer$13.994.3 ★(147)
#6REVLON Smooth and Straight Ceramic Flat IronREVLONHigher Tier$13.964.6 ★(6,255)
#76Milaya Beauty Extra Large Heat Resistant Mat for HairMilaya BeautyTop Rated$9.994.8 ★(6,648)
← The full Straighteners record for W42 / 2026
Method and provenance

Recorded via weekly Sunday readings (parent ASIN, series began 6 October 2024); for collection rules, signal thresholds and offer constraints, see our Methodology.

Data source Market data retrieved via the Keepa API (dated observation: 17 October 2026, not live Amazon prices); for collection rules and continuous granular history, see our Methodology and keepa.com.
Colophon Independent weekly market record published by Eser Sekercioglu. About · Methodology · Contact (info@volatilo.com)