Paper Edition:
WEEKLY EDITION · W42 / 2026
Latest reading: 17 October 2026

Straighteners · Position 6 of 100

REVLON Smooth and Straight Ceramic Flat Iron

Listed as: REVLON Smooth and Straight Ceramic Flat Iron | Fast Results, Smooth Styles (2 in)

StableTop 10 bestseller
$13.96
#6 in Straighteners · 4.6 ★ (6,255)

Sits at position 6 in Straighteners after 10 consecutive weeks listed, against a best of 4. Here's the price band over the past 2 years: as low as $13.96 and as high as $24.99. Today's $13.96 reading puts it near its 52-week low. Compared to the Straighteners field over the past quarter, this listing has marked down deeper than the field. Reviews come in at about 33 a week, faster than 87% of the listed field, and the 4.6-star average hasn't budged in eight weeks.

Is now a good time to buy the REVLON Smooth and Straight Ceramic Flat Iron?

Active Promotional MarkdownExpected: RISING SOON

Currently observed at $13.96, 44% below its standard $24.99 shelf baseline. No one can call the bottom on any product. We cannot say what we cannot possibly know for certain. What we can tell you instead is that price runs at this level have lasted around 2 weeks over the past 2 years, and we're in one right now. The usual next price move from here is back toward $24.99. That's the whole case: not a bargain that's about to vanish, just a window that history says tends to close upward. If REVLON Smooth and Straight Ceramic Flat Iron was already on your shortlist, this is a reasonable place to stop researching and start ordering.

Shelf Baseline
$24.99
Standard MSRP ceiling
Avg Markdown Depth
-25.2%
$16.00 expected target
Typical Rhythm
~8 wks
10 sale events observed
Current Cycle Age
0 wks
Current cycle
Promotional Calendar RadarGated on ≥ 2 years of observed event cycles
December Holidaysunmoved baseline during December

unmoved baseline during December during the December shopping window, dropping price in 0 of 2 years to around —.

Prime Dayoccasional Prime Day participant

Prime Day record: occasional Prime Day participant. In 1 of 2 observed July events, REVLON Smooth and Straight Ceramic Flat Iron dipped by an average of 17%.

Black Fridayoccasional markdown participant

occasional markdown participant on Black Friday. It saw markdowns in 1 of 2 past years, averaging 21.1% below its standard baseline.

Category position against observed price

Position in Straighteners — left axis, inverted (up = higher bestseller rank)Observed price — right axis
#5#10#15#20$10$15$20$25$304 Jul8 Aug12 Sept17 Oct$20.99Position #6$13.964 JulNot in top 100Price $20.9911 JulNot in top 100Price $24.9918 JulNot in top 100Price $24.9925 JulNot in top 100Price $24.991 AugNot in top 100Price $24.878 AugNot in top 100Price $24.9915 AugPosition #6 in StraightenersPrice $24.9922 AugPosition #15 in StraightenersPrice $21.9529 AugPosition #10 in StraightenersPrice $24.995 SeptPosition #10 in StraightenersPrice $24.9912 SeptPosition #4 in StraightenersPrice $24.9919 SeptPosition #6 in StraightenersPrice $24.9926 SeptPosition #6 in StraightenersPrice $24.993 OctPosition #6 in StraightenersPrice $13.9610 OctPosition #9 in StraightenersPrice $13.9617 OctPosition #6 in StraightenersPrice $13.96

Review accumulation and rating

Review count cumulative, weekly reads
6,255
+30 in the week to 17 October 2026
Product rating weekly composite
4.6★
from 6,255 ratings

Against the Straighteners field

This product
$13.96
Category median $30.99
Category position
#6
of 100 listed in Straighteners
Rating
4.6★
Category median 4.4 ★
1-week position movement
+3
Best recorded #4
Category Contenders & Field Comparison

The REVLON Smooth and Straight Ceramic Flat Iron sits right beside the Revlon Smooth and Straight Ceramic in this week's lineup. With both priced virtually the same, it really comes down to which design fits your daily routine better.

Our data points to an intriguing alternative: the Quico Hair Straightener, which typically carries a higher standard baseline, has dipped into this bracket. Glance at the table below to see if that higher-spec option makes sense for you. Check out the data table below to see the side-by-side comparison across prices, ratings, and category rank.

Rank in StraightenersContenderComparison RoleObserved PriceSentiment
#6REVLON Smooth and Straight Ceramic Flat IronREVLONThis Product$13.964.6 ★(6,255)
#94Revlon Smooth and Straight CeramicREVLONPrice Peer$13.964.3 ★(5,759)
#12Quico Hair StraightenerQUICOHigher Tier$16.794.4 ★(1,858)
#76Milaya Beauty Extra Large Heat Resistant Mat for HairMilaya BeautyTop Rated$9.994.8 ★(6,648)
← The full Straighteners record for W42 / 2026
Method and provenance

Recorded via weekly Sunday readings (parent ASIN, series began 8 September 2024); for collection rules, signal thresholds and offer constraints, see our Methodology.

Data source Market data retrieved via the Keepa API (dated observation: 17 October 2026, not live Amazon prices); for collection rules and continuous granular history, see our Methodology and keepa.com.
Colophon Independent weekly market record published by Eser Sekercioglu. About · Methodology · Contact (info@volatilo.com)