Paper Edition:
WEEKLY EDITION · W42 / 2026
Latest reading: 17 October 2026

Straighteners · Position 94 of 100

Revlon Smooth and Straight Ceramic

DecliningRe-entry
$13.96
#94 in Straighteners · 4.3 ★ (5,759)

Off the list, then back on it: number 94 in Straighteners this week. Earlier in our record it reached 59. Across the past 2 years, Revlon Smooth and Straight Ceramic has traded between $11.32 and $20.03. This week's $13.96 lands in the lower half of its range, against its standard $13.96 baseline. Against the wider Straighteners cohort, moved in step with category pricing over the quarter while peers adjusted pricing around it. Reviews are accumulating at about 5 a week, against a 4.3-star rating that has held steady.

Is now a good time to buy the Revlon Smooth and Straight Ceramic?

Markdown Window ApproachingExpected: DROPPING SOON

Currently observed at $13.96, its standard shelf price. It's been sitting at baseline for 47 weeks now, and these stretches usually run about 3 weeks before a dip breaks them. Across the past 2 years, price at this listing steps down roughly 24.2% when it moves, and the window stays open about 4 weeks — which puts the next one around 1–2 weeks out, near $11.97. So unless you need Revlon Smooth and Straight Ceramic in hand this month, patience is the cheaper play. Nothing's promised, but the rhythm has been steady enough that we'd rather tell you to wait than watch you pay full price a fortnight early.

Shelf Baseline
$13.96
Standard MSRP ceiling
Avg Markdown Depth
-24.2%
$11.97 expected target
Typical Rhythm
~3 wks
2 sale events observed
Current Cycle Age
47 wks
Next window in 1–2 wks
Promotional Calendar RadarGated on ≥ 2 years of observed event cycles
December Holidaysunmoved baseline during December

unmoved baseline during December during the December shopping window, dropping price in 0 of 2 years to around —.

Prime Dayunmoved baseline during July

During past Prime Day events, Revlon Smooth and Straight Ceramic has been unmoved baseline during July, marking down in 0 of 2 years to around —.

Black Fridayoccasional markdown participant

Black Friday habit: occasional markdown participant. Across 2 past November periods, it marked down 1 times, averaging 14.3% below baseline.

Category position against observed price

Position in Straighteners — left axis, inverted (up = higher bestseller rank)Observed price — right axis
#40#60#80#100#120$13.90$14.00$14.10$14.20$14.304 Jul8 Aug12 Sept17 Oct$13.96Position #94$13.964 JulNot in top 100Price $13.9611 JulNot in top 100Price $13.9618 JulNot in top 100Price $13.9625 JulNot in top 100Price $14.241 AugNot in top 100Price $13.968 AugNot in top 100Price $13.9615 AugPosition #76 in StraightenersPrice $13.9622 AugPosition #66 in StraightenersPrice $13.9629 AugPosition #85 in StraightenersPrice $13.965 SeptPosition #70 in StraightenersPrice $13.9612 SeptPosition #79 in StraightenersPrice $13.9619 SeptPosition #63 in StraightenersPrice $13.9626 SeptPosition #71 in StraightenersPrice $13.963 OctPosition #59 in StraightenersPrice $13.9610 OctNot in top 100Price $13.9617 OctPosition #94 in StraightenersPrice $13.96

Review accumulation and rating

Review count cumulative, weekly reads
5,759
+8 in the week to 17 October 2026
Product rating weekly composite
4.3★
from 5,759 ratings

Against the Straighteners field

This product
$13.96
Category median $30.99
Category position
#94
of 100 listed in Straighteners
Rating
4.3★
Category median 4.4 ★
1-week position movement
—
Best recorded #59
Category Contenders & Field Comparison

Anyone considering the Revlon Smooth and Straight Ceramic will naturally look at the REVLON Smooth and Straight Ceramic Flat Iron as well. There is almost no daylight between their price tags right now, so focus on the specific attachments and build.

Keep an eye out for a smart trade-off: the Quico Hair Straightener normally commands a higher baseline price, but right now it is trading within reach. If you look at the comparison table below, you might land higher-tier hardware without stretching your spend. We have lined up all the key metrics side-by-side in the table below so you can compare prices, ranks, and ratings at a glance.

Rank in StraightenersContenderComparison RoleObserved PriceSentiment
#94Revlon Smooth and Straight CeramicREVLONThis Product$13.964.3 ★(5,759)
#6REVLON Smooth and Straight Ceramic Flat IronREVLONPrice Peer$13.964.6 ★(6,255)
#12Quico Hair StraightenerQUICOHigher Tier$16.794.4 ★(1,858)
#76Milaya Beauty Extra Large Heat Resistant Mat for HairMilaya BeautyTop Rated$9.994.8 ★(6,648)
← The full Straighteners record for W42 / 2026
Method and provenance

Recorded via weekly Sunday readings (parent ASIN, series began 6 October 2024); for collection rules, signal thresholds and offer constraints, see our Methodology.

Data source Market data retrieved via the Keepa API (dated observation: 17 October 2026, not live Amazon prices); for collection rules and continuous granular history, see our Methodology and keepa.com.
Colophon Independent weekly market record published by Eser Sekercioglu. About · Methodology · Contact (info@volatilo.com)