Paper Edition:
WEEKLY EDITION · W43 / 2026
Latest reading: 24 October 2026

Straighteners · Position 88 of 100

Handor Advanced Negative Ionic Hair Straightener Brush

Stable
$12.99
#88 in Straighteners · 3.9 ★ (31)

This week it reads number 88 in Straighteners. Its best showing with us was 63, and it has now been listed 2 weeks in a row. 31 ratings so far, settling at 3.9 stars. Once a listing has this many, the average is fairly hard to shift in either direction.

Is now a good time to buy the Handor Advanced Negative Ionic Hair?

Active Promotional MarkdownExpected: RISING SOON

Typically price does not fall much more than this. Currently observed at $12.99, 67% below its standard $39.50 shelf baseline. Most of the time a markdown period like this typically lasts about 2 weeks over the past year. Now that we are already in such a period, it's quite likely that price is heading back toward $39.50 before too long. If your research and product reviews have already convinced you that Handor Advanced Negative Ionic Hair is worth your money, this might be a good time to finalize that decision. Obviously we cannot guarantee that price will definitely go back up or that it will not go down further. But historically we have observed that this is a typical window of opportunity.

Shelf Baseline
$39.50
Standard MSRP ceiling
Avg Markdown Depth
-45.1%
$31.50 expected target
Typical Rhythm
~13 wks
5 sale events observed
Current Cycle Age
0 wks
Current cycle
Promotional Calendar RadarGated on ≥ 2 years of observed event cycles
December Holidaysoccasional December participant

Year-end holiday habit: occasional December participant in December, marking down in 1 of 2 past years by an average of 64.2%.

Black Fridayregularly marked down in late November

Looking ahead to Black Friday: this listing has been regularly marked down in late November, marking down in 2 of 2 observed years by an average of 50.5%.

Category position against observed price

Position in Straighteners — left axis, inverted (up = higher bestseller rank)Observed price — right axis
#60#70#80#90#100$12$14$16$18$2011 Jul15 Aug19 Sept24 OctPosition #88$12.9911 JulNot in top 100No price observed18 JulNot in top 100No price observed25 JulNot in top 100No price observed1 AugNot in top 100No price observed8 AugNot in top 100No price observed15 AugNot in top 100No price observed22 AugNot in top 100No price observed29 AugNot in top 100No price observed5 SeptNot in top 100No price observed12 SeptNot in top 100No price observed19 SeptNot in top 100No price observed26 SeptNot in top 100No price observed3 OctNot in top 100No price observed10 OctNot in top 100No price observed17 OctPosition #63 in StraightenersPrice $19.9924 OctPosition #88 in StraightenersPrice $12.99

Review accumulation and rating

Review count cumulative, weekly reads
31
+5 in the week to 24 October 2026
Product rating weekly composite
3.9★
from 31 ratings

Against the Straighteners field

This product
$12.99
Category median $33.99
Category position
#88
of 100 listed in Straighteners
Rating
3.9★
Category median 4.4 ★
1-week position movement
-25
Best recorded #63
Category Contenders & Field Comparison

Price-wise, the Handor Advanced Negative Ionic Hair and the BudiGl Hot Comb Hair Straightener Pressing Combs are in a dead heat this week. You will not spend noticeably more on either one, making everyday usability the deciding factor.

Here is an interesting angle from our weekly numbers: the REVLON Smooth and Straight Ceramic Flat Iron usually sells in a higher price tier, but it has temporarily dropped right into this same ballpark. Check the baseline figures in the comparison below to see if you can get a higher-spec model for similar money. Take a peek at the full comparison table below to see how these contenders stack up on price, sales rank, and buyer ratings.

Rank in StraightenersContenderComparison RoleObserved PriceSentiment
#88Handor Advanced Negative Ionic Hair Straightener BrushHandorThis Product$12.993.9 ★(31)
#35BudiGl Hot Comb Hair Straightener Pressing CombsBudiGlPrice Peer$12.994.1 ★(7,032)
#6REVLON Smooth and Straight Ceramic Flat IronREVLONHigher Tier$13.964.6 ★(6,277)
#29ZAXOP Resistant Silicone Mat Pouch for Flat IronZAXOPTop Rated$8.994.8 ★(24,894)
← The full Straighteners record for W43 / 2026
Method and provenance

Recorded via weekly Sunday readings (parent ASIN, series began 3 November 2024); for collection rules, signal thresholds and offer constraints, see our Methodology.

This product's rank window contains a week with no recorded offer. A rank movement across a gap in availability is not evidence of decline, so no decline claim is made from it (§6.3).

Data source Market data retrieved via the Keepa API (dated observation: 24 October 2026, not live Amazon prices); for collection rules and continuous granular history, see our Methodology and keepa.com.
Colophon Independent weekly market record published by Eser Sekercioglu. About · Methodology · Contact (info@volatilo.com)